(Note: This is the fifth in a series of Blogmaster 2000 posts about four-armed Martians in which I don’t actually discuss anything that is truly useful with regard to Martians, or even mention them at all.)
With the recent Initial Public Offering of Facebook, I thought it might be worthwhile to level set my thoughts on the major Social Media players currently.
Read the rest of the essay on our Agency Blog: http://blogmaster2000.com/2012/06/four-armed-martians-and-the-big-social-media-run-down/

Let’s not forget that it is basically a very popular website that rose to popularity on the good graces of a very fickle youth market that had grown tired of MySpace. What will happen when the current crop of kids find something more compelling to them?
I Hate Facebook EdgeRank

Facebook Edgerank is dumb.
It is intentionally designed to keep people and pages that I have purposefully opted into being included in my newsfeed out of my newsfeed.
Unless, of course, they jump through a series of vaguely defined hoops in order to reach a vaguely defined score based on a vaguely defined ranking process that would then make it possible for them to appear in my newsfeed…
Unless of course their status update shares a keyword or two with other status updates by other people or pages that I have specifically opted in to following. In which case, in those instances FB only shares the one or two most popular updates and forces me to ask to see the others.
And of course, finally, this is all done in order for us to be more easily herded by FB into interacting in a way that is easier for them to monetize our online actions.
Yay, Facebook…
